In any business whether the time is calm or tough, you need to survive. Lowering the prices of your product may not be the answer in getting lots of customers thus, it might put your business more damage than good. However, with good marketing tool, there is a great chance that your business will survive especially during the tough economy. E- Commerce also suffers from competition that is why it is important that your website should have more visibility in search engines.
Know who the frequent visitors in your website are. Just like writing an article or a book, you already have in mind the kind of people that will read what you have written. Now, how would you know the people that frequented your website? Are they mostly men or women? What are their ages, where are their geographic locations and their interests? Alternatively, you can run a survey or use some tools that will give you a better view of your audience. Once you have already the foundation of your audience, you now need to know what they are hoping to get from you. Take time to look at your own website and feel what others do when browsing to your site. Make into practice all the information that you’ve gathered.
Next, you have to make a clear objective so that you won’t lose your investment. Promoting your product by means of online marketing will give your target audience know more about your website. The first step is to use direct promotion which will lead people to the website. This means that you have to add some links to your website. Likewise, you can use Google adsense setup so that the other ads that are displayed on your site can give you additional revenue. The display ads on the website that will catch the attention of the visitors on your website will earn impressions or clicks. Additionally, you can implement a platform in your website for ad slot sales wherein you as an advertiser can log in, sponsor some slots, buy a slot or bid a slot or view slots and then you can now build high performance ad that will make branding for them.
To make the most of your website, you must be included in the popular business listings. People often use popular search engines in searching for a particular product or service by means of Google, Bing or Yahoo. If you are not on the listings, then your online business has the tendency to suffer. Search engine optimization or SEO is one of the best ways to be included in the top listing. After promoting the website, you have to develop the goal for your website but you before setting the goal; you have to know your real purpose on setting up the website.
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